Art Director/Copywriter: Cara Holland
Art Director: Olivia Grant
Strategist: Erica Johnson
The Challenge: Get Gen Z to engage with Me & The Bee's mission on Tik Tok.
The Answer: My team developed a grassroots contest that inspires TikTok users to share their bizzness ideas. The winner will receive a cash prize while also being featured on a limited edition bottle of Me & The Bees Lemonade.
Phase 2: In addition to the contest, Me & The Bees will visit select high schools and colleges with immersive social activations that take you into the mind of Mikaila and share her incredible story of how she became the queen bee in the lemonade business.
